" Shine, naturally "

" Shine, naturally "

Era Care is an Italian company based in Florence, a symbol of art, elegance and tradition, which is passionately dedicated to hair and body care.

Always committed to the continuous search for excellence, Era Care carefully selects exclusive products, designed to meet the highest demands and expectations of a refined and informed clientele.

Each proposal signed Era Care is born of meticulous attention to quality and effectiveness, combining certified natural ingredients and innovative formulas able to enhance the authentic beauty and deep well-being. Our philosophy is based on a perfect balance between tradition and modernity, where self-care becomes a real daily ritual, capable of transforming each gesture into a unique sensory experience.

Choosing Era Care means relying on an authentic beauty experience, able to combine the best of Italian tradition with a modern and responsible approach, attentive to the health and well-being of those who use our products. A discreet but tangible luxury, born from the love of quality and the desire to always offer the best.

In a rapidly changing world, Era Care remains true to itself and its values, offering an oasis of excellence where personal care becomes synonymous with harmony, elegance and respect. Because true beauty is the one that comes from daily care and attention to oneself, with products designed to last in time and to accompany every phase of life with grace and naturalness.

The choice of Florence as a base of operations is not accidental: in this city with its timeless charm you can breathe an atmosphere that inspires perfection, style and refinement, values that permeate every aspect of our work. Era Care is thus a reference point for those looking for products that combine aesthetics and functionality, for those who want to feel pampered by delicate but efficient formulas, able to take care of the skin and hair with respect and attention.

Our constant commitment to innovation and quality allows us to offer solutions that always meet the highest expectations, guaranteeing visible and lasting results. With Era Care, the beauty routine is transformed into a moment of pleasure and regeneration, a personal care path that celebrates its own uniqueness and style.

Era Care

Energizing & Volumizing
Spray

The combination of arnica, hops, green coffee and glutamine offers a complete treatment for hair and scalp:

  • Arnica: known for its anti-inflammatory properties, it can help moisturize the scalp and improve the health of hair follicles, although more research is needed to confirm its effects on hair growth.
  • Hops (Humulus lupulus): rich in flavonoids and phenolic acids, has been shown to promote hair growth and improve hair density in clinical studies.
  • Green coffee: contains chlorogenic acid and caffeine, which stimulate blood circulation in the scalp, promoting hair growth and reducing hair loss.
  • Glutamine: acts as a conditioning agent, improving the texture and appearance of the hair, making them softer and more manageable.

The light formula lifts the roots and gives body to the hair without weighing it down, for a naturally voluminous look.

Natural ingredients help to combat dull and stressed hair, improving the overall appearance with each application.

We use certified organic extracts to ensure a gentle but effective treatment, respecting the environment and hair health.

Made in Italy, this spray is a premium treatment for healthy and shiny hair.

Spray on the scalp after washing, dab with a towel. Do not rinse.

Era Care

Nourishing
Lotion

Enriched with hops, green coffee and glutamine, this lotion deeply nourishes and softens the hair:

  • Hops: in addition to promoting hair growth, it helps strengthen the hair and improve the health of the scalp.
  • Green coffee: its antioxidants protect the hair follicles from damage by free radicals, promoting stronger and healthier hair.
  • Glutamine: improves the texture of the hair, making them more soft and shiny.

The lotion helps to restore strength and shine of the hair, counteracting damage caused by stress and external agents.

Thanks to its fast-absorbing formula, it can be applied directly on the scalp to stimulate the skin and improve the appearance of hair.

We use only certified organic extracts, ensuring a gentle but effective treatment for all hair types.

Made in Italy, this lotion is a premium beauty treatment for healthy and shiny hair.

Made in Italy, this lotion is a premium beauty treatment for healthy and shiny hair.

Clinical studies have determined that the benefits contained within Era Care products can bring several benefits to the hair

Mountain Arnica

Arnica montana is known for its anti-inflammatory and analgesic properties. It contains sesquiterpenic lactones, in particular elenalin, which modulate the inflammatory process by reducing the release of inflammatory mediators such as NF-kB. This promotes the reduction of edema, redness and skin irritation, promoting the health of the scalp and helping to keep hair strong and healthy.

Glutamine

Glutamine is an essential amino acid for protein synthesis, fundamental in the formation of keratin, the main structural protein of hair. It also promotes cell regeneration and helps maintain cellular redox balance through the synthesis of glutathione, an important endogenous antioxidant.

Hops

(Humulus lupulus)

Hops are rich in prenylated flavonoids such as xanthohumol, known for their antioxidant and anti-inflammatory action. These compounds can help reduce inflammation of the scalp and improve microcirculation, thus promoting healthy hair follicles and maintaining vital and shiny hair.

Green coffee

(Coffea arabica)

Green coffee is particularly rich in chlorogenic acid, a powerful antioxidant that helps protect cells from oxidative stress. The caffeine contained in green coffee stimulates cell metabolism and microcirculation of the scalp, promoting hair growth and vitality.

Reviews

With ingredients of organic origin

♪ QUALITY Florence Care products, especially the Florence Organics line, are made in Italy and are known for their natural and organic ingredients. This energizing spray is supposed to give volume and a manicured look to our hair. Sprayed on, it leaves a pleasant and fresh smell in the hair. ♪ CONCLUSIONS We don't have the right experience to accurately evaluate this item but the general feeling was quite pleasant and after shampooing, performing a normal drying ( simply blow dryer and brush in a very natural way without purposely lifting the hair shape) it seems to have given a good result regarding volume and with less electrified effect maybe thanks to the first ingredient,aloe that gives a moisturizing effect on the hair. Perhaps by using it with every shampoo,over time,it will go to restore their appearance more. But those who will have more experience with ability to give a more consonant style to their hair, will know how to make the most, probably,of its potential.

Gives light volume and shine

I tried this spray to revitalize my curly hair, which tends to lose volume as I sleep on it. Classic packaging, a no-frills hair spray with a minimal, sleek aesthetic. I applied the product by standing on my head and spraying it on by shaking out the strands. The volume increased slightly and the hair regained its shape. I usually dry the product with a diffuser after steaming, so in a few minutes I have a very satisfactory result. Using it consistently, after a while I noticed that my hair shows more shiny and moisturized, I notice more defined curls and less frizz. It is a very light spray, does not soil or grease the hair, and does not weigh it down at all. A product that allows you to give vitality to dull hair.

Anti-frizz and increased volume for fine and dry hair.

Fortifying spray for hair based on arnica, hops, green coffee and glutamine that I am applying every morning, it has a pleasant smell and very delicate, gives the hair more silkiness, more volime, counteracts the 'frizz making the hair less shaggy and electrified, it is still early to see a real restructuring effect and really fortifying, however, the premises are good, does not cause itching and allows me to comb more easily, it is a good product but it takes time to assess the real effectiveness.

Great product for hair

Excellent spray for a volumizing massage to the hair. Easy to apply, not too greasy and has a pleasant fragrance. The amount is sufficient, but of course it depends on the frequency of use and the length of the hair.

Healthier looking hair

Over time this spray gives my hair a shinier and healthier look, I notice less “baby hair” fluttering on top of my head, however as far as I'm concerned -I have very fine hair- I don't notice any volumizing effect. On the other hand, it does not weigh down the hair, nor does it make it greasy, so I really do well thinking of it as a restorative spray to be applied just after drying the hair, but before blow-drying; however, certainly not as a volumizing agent. The atomizer diffuses a very fine (gas-free) spray so it goes on to moisten a good area of the head; I divide my hair into strands to apply it so I'm sure to get it all. The 100ml plastic packaging makes it practical to take to the gym or travel as well. Made with an interesting mix of ingredients by an Italian company.

Fantastic product, does not weigh down the hair

I was looking for a product to spray on dry hair to refresh the hairdo and I wanted to try this spray, I didn't know the brand but it is Made in Italy and I was very curious. I wanted to try it before refreshing the hairdo and I was really very pleased with the result. I have Coarse, dry hair, however, I do not tolerate oils because they weigh my hair down too much, this spray is extremely light and gives a soft and silky texture without weighing down the hair in any way. Sprayed from dry hair just before styling, I saw my hair really energized and full of light. I don't tire of repeating that I didn't find it weighed down at all because until now I had never come across a product that simply gave body and energy without creating annoying films on the hair. The quality is salon quality, certainly not of a supermarket product.

Fortifying and volumizing spray, I notice an improvement, to be evaluated the effects over time!

Volumizing and fortifying as well as stress-relieving spray for fine, brittle, thin and thinning hair from Era Care, a Made in Italy brand, in a handy 100 ml spray bottle. Its main ingredients include arnica extract, hops, green coffee and glutamine, all quality ingredients from BIO agriculture. This spray certainly doesn't work miracles, let's be clear, but after several applications I notice more volume and shine on my hair. It also helps following the use of straighteners or treatments at the hairdresser's, improving the overall appearance of the hair. To be evaluated on its effectiveness over time, and especially from person to person, for now I am doing well!

Good product that does not weigh down the hair.

► MY EXPERIENCE I ordered this spray to give volume and shine to my hair, which is often dull. The product arrives inside a 100 ml bottle with a convenient spray dispenser (it is made in Italy and has a PAO of 6 months). It is transparent in color and has a pleasant scent. Sprayed on the hair, it does not weigh it down, keeps the style and makes it super soft and shiny. In my experience I recommend it.

Positive impression

I was not familiar with this brand, but I have to say that it looks great and most importantly it is made in Italy, which is usually a guarantee in itself. The bottle is very practical to use and should last a long time if you use it about twice a week, like yours truly. Of course the cost is not low, but the quality seems promising and did not bother me in any way, plus the fragrance is also good and light. Overall I am giving 4 stars, because I don't want to get into an opinion about the effectiveness, as it is too early to talk.

Pleasant fragrance and does not soil

As a result of an impromptu diet, I found myself with much weaker and thinning hair. I have been trying this lotion for about 2 weeks and so far I have not experienced any downsides. The lotion has a very pleasant fragrance to me, fresh I think due to the presence of hop extract, it also contains glutamine and caffeine. It should be applied after shampooing and in any case before blow-drying/frizzing directly on the skin and is absorbed very quickly with a light massage and what is for me fundamental it does not dirty the hair, it does not leave any greasy effect. Another important thing is a product made in Italy. I think to be able to see benefits it needs more time but I want to give it confidence. To date only positive sides so I will definitely take more.

A good serum

This serum shows a lot of promise for its €21 price tag, and although it doesn't work miracles, it offers a major boost. The 100 ml bottle exudes a pleasant, slightly medicinal scent, thanks to hops extract. Glutamine and caffeine provide a tingling, energetic sensation on the scalp, which is invigorating. After a few weeks of consistent use, my brittle and thinning hair felt stronger and slightly thicker, especially at the roots. While I did not experience significant hair growth, I appreciated the strengthening action, which seems to have reduced breakage. This is not a miracle cure, but for anyone with dry, thinning hair looking for a reasonably priced professional treatment to add to their routine, this lotion is worth considering for its revitalizing and strengthening properties.

Amazing moisturizing action!

I cannot vouch for the anti-fall efficacy, that is an effect I will only be able to experience in the long run. After a few weeks of use, however, I can vouch for an amazing moisturizing action on the hair. An elasticity and shine that is difficult to achieve on curly hair like mine. I have a lot of hair. It is thick and thick, but it has the typical characteristic of curly hair: it tends to frizz, it is inevitable, and it needs a lot of care. Due to repeated stress, I also get sporadic episodes of thinning at the temples and on the parting. Temporary effects, I cannot consider myself suffering from constant brittleness or alopecia, but I wanted to order the product regardless. It is a fluid, not a creamy consistency. It contains Green Coffee and Caffeine, Hops, Glutamine. The application on the scalp is enjoyable, there is a feeling of freshness and cleanliness additional to shampoo. The scent is fresh, very pleasant. I got the best effect on the lengths: the curl revitalized, the “glassy” texture softened. The cost of about 21 euros at the time of my order is comparable to similar products, I could not tell at the moment whether it is a good effect/price ratio and whether it is really helpful in combating hair loss. In any case, at least for the benefits I have derived from it so far, I recommend trying it.

Timid reinforcement

My brother tried this hair lotion recently. Noticing thinning and brittleness, he decided to try this treatment that promised strengthening action. He was not expecting miraculous regrowth, but he hoped to see an improvement in the vitality of his hair He told me that application is simple, just distribute the serum over the scalp. The fragrance is subtle and did not bother him. After some time of use, he noticed a slight decrease in shedding and his hair seems a little stronger and less dry. Considering his situation, this professional treatment seems to have offered him a little help in combating hair fragility. An attempt that, in his case, is showing tentative but encouraging results.

Good initial impression, but we will see over time

The ingredient list is interesting: aloe, caffeine, hops and glutamine, all potentially useful for strengthening hair 🌿. The texture is light and the scent pleasant without being overpowering. The dispenser works great: practical and precise, no product is wasted ✅. Only flaw: the bottle arrived without any protective packaging , risking damage during shipping. The fact that it is Made in Italy is a small plus. I will test it consistently to see if it will help against thinning from follicular inflammation by strengthening the hair. If it gives results, it will deserve the 5 stars! For now, a 3 full of confidence waiting for the real effects over time.

Lozione cutanea fresca e rivitalizzante!

La descrizione del venditore corrisponde alle caratteristiche del prodotto. Ottimo prodotto, rinfresca il cuoio capelluto e fà il suo lavoro. Per me non è la prima volta che lo utilizzo, e, a lungo termine, dimostra risultati davvero sbalorditivi. Aiuta contro la massiccia caduta dei capelli, soprattutto nel periodo dell’anno in cui cadono come se non ci fosse un domani. Lo uso oramai da parecchi mesi, perciò, posso affermare che funziona. Il mio consiglio di fatti, verte sull’utilizzo a lungo termine, come ho fatto io. Inoltre, l’inci è molto interessante ed apprezzabile. Lo consiglio. Rapporto qualità prezzo in linea col prodotto.

Applicazione comoda e non lascia i capelli unti

Ho ordinato questa lozione ristrutturante e energizzante di 'Era Care' per mio figlio che dedica particolare attenzione alla cura dei suoi capelli. La lozione è commercializzata in un bel flacone da 100 ml senza fronzoli, dal disegno pulito e professionale. Mio figlio ha appena iniziato il trattamento, quindi sarà necessario un po' di tempo prima di poter apprezzare dei risultati in termini di recupero della salute del capello e della cute, ma il prodotto ha comunque delle proprietà apprezzabili fin dalle prime applicazioni. Il profumo è molto gradevole e permane a lungo; applicato dopo aver lavato e tamponato i capelli, prima dell'asciugatura, li lascia leggeri, lucenti e soprattutto non unti.

Excellent

The formula is rich in effective actives such as glutamine, caffeine and hops extract, which stimulate growth and strengthen the scalp. The feeling after application is pleasant and refreshing, and the lotion absorbs easily without making hair greasy or heavy. I also like the professional format and the quality of the ingredients, which also make it perfect for those looking for an intensive treatment at home. My hair appears visibly healthier, hydrated and vital.

Bring Era Care Products to Your Business!

Are you a pharmacy, a beauty center or a company that wants to offer quality products for hair and skin care?

Era Care offers you an exclusive line, perfect for your customers who seek beauty and daily care.

If you want to sell our products and increase your offer, contact us now!

Don’t wait — let’s build something great together!

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